by: Gerrick W
What is a landing page
It's the page your website visitor arrived at after clicking a link. The link could be on any page on your website or pay per click advertising or banner ads or keyword search.
The goal of landing page is to cause your visitors to take definite action. You don't want your visitors to leave until you get them to do what you want them to do. To click on the buy button, to sign up for an affiliate program, to download a free ebook or software, to sign up for a course, or to subscribe to your free newsletter.
The landing page is a direct marketing copy. Your visitors landed here through a link on your webpage, an ad, a keyword search, pay per click advertising, banner ads, and now you want to convert them.
Here are some tips to design a good landing page...
1. Content Relevance
Your landing page content must be relevant to what people were looking for when they applied the click through. The closer the match is the higher the chances of conversion.
2. Be Concise
Net writing is different than offline writing. Generally, when people surf the Internet they give short attention span to what they are reading. So be concise. When visitors arrive at your landing page they are already predisposed to buy, or they want to get more information of your product or service. By all means give them information but be concise. Don't use more than three sentences to communicate a point. Think through and concise what you want to say. Use bulleted list to communicate the benefits of your product or service.
3. Get straight to the point
The landing page is a highly customized marketing copy for your product or service or affiliate product or service. Don't distract your visitors with advertisements, links to other web pages. Don't let your visitors wade through a whole bunch of hosh posh before they get to want they want.
4. Focus
Dedicate one landing page to only one product or service. Don't try to promote multiple products (unless they are of the same product group)or services on one page. Create separate landing pages and campaigns if you have multiple products or services to promote. Focus on one product or one product group on each landing page.
5. Be Factual
Use facts and figures instead of generalities.
General: Prices Reduced
Factual: Prices Reduced by 20 percent
6. Clear Call to Action
Tell your visitors what you want them to do. Buy now, click here to download, fill in name and email address to subscribe or whatever. Keep all call to action text in bold.
7. Readable Text
Sure, there's nothing much to look at a page with white background and black fonts. But it's definitely easier to read the text than a red background with black fonts. Remember, it's the words that sell. Your website visitors must be able to read your text with ease.
8. Navigation Links
Not at all, if you could help it. The only link you want your website visitors to click on your landing page is the call to action link.
9. Graphics and Images
Keep visual effects to a minimum unless you are running an online audio or video business, real estate business, or selling holiday destinations. Keep in mind that for direct marketing it's the words that sell. Graphics and images serve only to enhance your text communication, not cloud it.
10. Grammatical and Spelling Errors
Check through your text and correct all grammatical and spelling errors. Otherwise it gives your website visitors a negative impression of you and the company you represent. Once visitors have a negative impression, it becomes difficult to convince them of the product or service that you are promoting. First impression counts a lot.
11. Make it personal
Make it personal to connect with your visitors. Use a lot of You and Your in your text.
12. Make your text clear and simple to understand
Avoid colloquialism or jargons. Use terms and phrases that people readily understood. Use short sentences, and phrase them in the active voice.
A good landing page will always sport good conversion rate as compared to a poor one. Take the time to think and rethink, work and rework your landing pages. Don't make the mistake of just optimizing for the search engines. You need to optimize your landing pages for humans too. Ultimately, it is humans that give you the sales.
Gerrick W – mailto:gw@1stinternetmarketingsolution.com
Information and Software Tools You Need to Effectively Promote Your Online Business.
Visit: http://www.1stinternetmarketingsolution.com
You may freely distribute this article or post it on your website. We only ask that the author’s resource box be kept intact and no changes to content be made.
Tuesday, June 19, 2007
PPC Management Starts with A Great Keyword List
by: Darren Yates
Your keyword lists are the root of a good PPC campaign. You should properly research and source quality keywords. Create a good long list. Go deep and go wide, by this I mean investigate every avenue and every avenue off every avenue etc.
Here's a quick example of how to expand your lists by investigating related avenues. In this example I'll use mortgage as the base keyword.
Mortgage is a very competitive keyword on the Net simply because the commissions are so high. So how do you break into the market without paying over the odds?
Create your first list and think of different ways your prospect could interpret mortgage e.g. buy house, bad credit mortgage, best loan, house purchase finance, no status loan, home finance, etc. This really is only slightly removed from the base keyword, you should dig deeper still.
Next try expanding into types of mortgage – flexible, interest only etc. take these and mix them up with your first list, as you do this you’ll find avenues of keyword groups present themselves from single keywords e.g. interest only house loan, flexible home finance etc.
You could create an Ad group focused entirely on mortgage company names take that further still and add a .com to the name or a co.uk or your own country extension e.g. www.somemortgagecompany.com.au It doesn’t matter if this domain doesn’t exist, people type things like this into a search engine so it’s possible you can pick up low cost traffic with these keywords.
Avoid the general keywords and dig a little deeper to expand on related terms or, here’s a good one, rephrase those terms e.g. turn cheap mortgage around and use mortgage cheap too. Put yourself in your prospects shoes. What would they search for? How would they type it into Google? People don't always type a search phrase in a logical order.
For some quick avenues to explore check out these keyword goldmines –
Plurals, domain names, serial numbers, product numbers, spelling errors, no spaces between the phrase words e.g. buywidget. Add .com or .net or .info etc, company names, company domain names, domain names and variations e.g. mydomain.com www.mydomain etc. Add superlatives e.g. best, cheap, cheapest, best buy. Competition site names, foreign words, US or UK spelling, product names, typo’s, hyphens instead of spaces.
Be sure to separate out all these keywords in to different lists. You should be setting up different Ad groups for each. It's important to not just drop them all into one campaign together. Instead place all the typos in one Ad group all the plurals in another and so on. This will make for easietr targeting of your ad writing depending on your Ad groups keywords. Plus tracking results will be simpler.
Another great source for keywords are your site Log files trhey'll tell you exactly what keyphrase has been used to find your site by a visitor.
Search for your main keywords on the search engines and see what related terms pop up. Check the meta tags on your competitors site. Check the copy on your competitors site.
Do you see were this is going. I trust that gives you an idea of the power of going deep and wide on your keyword list building. Remember this is the first building block on which to lay down your PPC management.
Darren Yates is the creator of PPC Accelerator the shortcut to finding highly searched keywords and editing, formating and managing them in one place fast. Get your ppc mangement of to the best possible start. Watch the video demonstration - www.ppcaccelerator.com.
This article comes with reprint rights. You are free to reprint and distribute it as you like. All that we ask is that you do not make any changes, that this resource text is include, and that the link above is intact.
Your keyword lists are the root of a good PPC campaign. You should properly research and source quality keywords. Create a good long list. Go deep and go wide, by this I mean investigate every avenue and every avenue off every avenue etc.
Here's a quick example of how to expand your lists by investigating related avenues. In this example I'll use mortgage as the base keyword.
Mortgage is a very competitive keyword on the Net simply because the commissions are so high. So how do you break into the market without paying over the odds?
Create your first list and think of different ways your prospect could interpret mortgage e.g. buy house, bad credit mortgage, best loan, house purchase finance, no status loan, home finance, etc. This really is only slightly removed from the base keyword, you should dig deeper still.
Next try expanding into types of mortgage – flexible, interest only etc. take these and mix them up with your first list, as you do this you’ll find avenues of keyword groups present themselves from single keywords e.g. interest only house loan, flexible home finance etc.
You could create an Ad group focused entirely on mortgage company names take that further still and add a .com to the name or a co.uk or your own country extension e.g. www.somemortgagecompany.com.au It doesn’t matter if this domain doesn’t exist, people type things like this into a search engine so it’s possible you can pick up low cost traffic with these keywords.
Avoid the general keywords and dig a little deeper to expand on related terms or, here’s a good one, rephrase those terms e.g. turn cheap mortgage around and use mortgage cheap too. Put yourself in your prospects shoes. What would they search for? How would they type it into Google? People don't always type a search phrase in a logical order.
For some quick avenues to explore check out these keyword goldmines –
Plurals, domain names, serial numbers, product numbers, spelling errors, no spaces between the phrase words e.g. buywidget. Add .com or .net or .info etc, company names, company domain names, domain names and variations e.g. mydomain.com www.mydomain etc. Add superlatives e.g. best, cheap, cheapest, best buy. Competition site names, foreign words, US or UK spelling, product names, typo’s, hyphens instead of spaces.
Be sure to separate out all these keywords in to different lists. You should be setting up different Ad groups for each. It's important to not just drop them all into one campaign together. Instead place all the typos in one Ad group all the plurals in another and so on. This will make for easietr targeting of your ad writing depending on your Ad groups keywords. Plus tracking results will be simpler.
Another great source for keywords are your site Log files trhey'll tell you exactly what keyphrase has been used to find your site by a visitor.
Search for your main keywords on the search engines and see what related terms pop up. Check the meta tags on your competitors site. Check the copy on your competitors site.
Do you see were this is going. I trust that gives you an idea of the power of going deep and wide on your keyword list building. Remember this is the first building block on which to lay down your PPC management.
Darren Yates is the creator of PPC Accelerator the shortcut to finding highly searched keywords and editing, formating and managing them in one place fast. Get your ppc mangement of to the best possible start. Watch the video demonstration - www.ppcaccelerator.com.
This article comes with reprint rights. You are free to reprint and distribute it as you like. All that we ask is that you do not make any changes, that this resource text is include, and that the link above is intact.
Create Buzz for Your Business via a Contest!
by: Anthony Jewell
A very easy way to get more people to your site and also more interested in what you offer is to start your own online contest. It is something that is very easy to do. You probably can even get other companies to become sponsors in return for posting their logo and link to their website on your contest page. This will also help you bring in more viewers but if you get sponsors you will now have a wider selection of prizes to offer. Also see if the sponsor will post the contest link on their site as well.
It is actually an interesting thing that many other sites don't do it. Not only is it a good way to increase the amount of visitors to your website but it also rewards people for coming to your website. Running multiple contests every so often will keep visitors interested and coming back to visit your website to see if there are any new contests going on. It can help build your whole site up or specific part like your forum.
Not only will people come back to your site but after they enter into the contest they will tell other people about it so that they can enter as well. Then those people tell their friends and then they tell their friends and so on. So you can see how it can spread out. Also while visiting your website to enter the contest they will browse around to see what you are offering. This can lead to increased sales as well as an increase in the number of people who sign up on your forum and newsletter.
Prizes can range from cash prizes or to virtual products such as software, web design packages or web hosting packages. When you start your contest be sure to set a cut off date for entries, limit number of entries allowed and when the draw date will help. Have them either email you with a certain line in the subject header or enter via web form online. Then take all of the names and set them up so you can draw randomly(such as putting them in a hat). Then choose what prize you are drawing for and pull out a name.
So as you can see the benefits of a contest are not only for your site but for your visitors too. They will love you for it and will keep coming back for more. Plus it is easy and fun to do, so why not!
Anthony Jewell has over 6 Years experience in the Web & Graphics World. You can visit my business at http://www.logo2d.com
©Copyright 2005 Logo2D.com : Feel free to use this article freely but please keep in the copyright
A very easy way to get more people to your site and also more interested in what you offer is to start your own online contest. It is something that is very easy to do. You probably can even get other companies to become sponsors in return for posting their logo and link to their website on your contest page. This will also help you bring in more viewers but if you get sponsors you will now have a wider selection of prizes to offer. Also see if the sponsor will post the contest link on their site as well.
It is actually an interesting thing that many other sites don't do it. Not only is it a good way to increase the amount of visitors to your website but it also rewards people for coming to your website. Running multiple contests every so often will keep visitors interested and coming back to visit your website to see if there are any new contests going on. It can help build your whole site up or specific part like your forum.
Not only will people come back to your site but after they enter into the contest they will tell other people about it so that they can enter as well. Then those people tell their friends and then they tell their friends and so on. So you can see how it can spread out. Also while visiting your website to enter the contest they will browse around to see what you are offering. This can lead to increased sales as well as an increase in the number of people who sign up on your forum and newsletter.
Prizes can range from cash prizes or to virtual products such as software, web design packages or web hosting packages. When you start your contest be sure to set a cut off date for entries, limit number of entries allowed and when the draw date will help. Have them either email you with a certain line in the subject header or enter via web form online. Then take all of the names and set them up so you can draw randomly(such as putting them in a hat). Then choose what prize you are drawing for and pull out a name.
So as you can see the benefits of a contest are not only for your site but for your visitors too. They will love you for it and will keep coming back for more. Plus it is easy and fun to do, so why not!
Anthony Jewell has over 6 Years experience in the Web & Graphics World. You can visit my business at http://www.logo2d.com
©Copyright 2005 Logo2D.com : Feel free to use this article freely but please keep in the copyright
How to Select a Search Engine Optimization Company
by: Tom Bishop
A Search engine optimization company works on watching and optimizing the position of your search engine results. They can be a great asset to your company by providing their knowledge and expertise in this area. Before you hire a company, it's crucial to know what to look for.
One factor is the company's way of raising the popularity of your search engines. Any company that uses cloaked, doorway or bridge pages should not be used. This could lead to your website being removed from the index, or at least harshly fined as it greatly goes against most policies. A cloaked page is what it sounds like - a hidden page that comes up when a search engine spider finds it. A search engine spider is a program that detects and indexes pages on a search engine. If it finds the information it is looking for - legitimately or illegitimately - the pages ratings are boosted. Doorway and bridge pages are similar, but they are usually on a different server that sends visitors to one page and the spider to another.
Doorway or bridge pages are similar, but are found on a separate server. A cloaked page is one that is hidden from visitors to your site, and will recognize a search engine spider - a program that recognizes and indexes web pages. The spider goes to the hidden page, reading the information it needs and then falsely raising the position of the search engine. Companies like Google - one of the biggest search engines there is - removes any website from its index if they find out that cloaked pages are being used.
You need a written guarantee that the company will not work with other competitors, as occasionally some will sell their services to others based on the effectiveness of your optimization. This will only undermine the success of your campaign.
The most important thing to consider is the company's past. Check into their answers to verify their results. Get specific - which search engines have they optimized effectively? Get a report from previous clients. It should show good search engine positions on popular search engines with a variety of keywords. Another place to check is www.searchenginewatch.com/article.php/2156451. This rates the effectiveness of keywords on search engines, which is useful because the popularity can change depending on where you look on the Internet.
Let's face it - money is always a consideration. In this case it looking for a bargain shouldn't be the reason you choose a company. If your company doesn't have the funds, you should give it some time. It can sometimes be possible to find a more affordable company by looking at newer businesses, but get references from them too! Don't assume that it will be okay and jump in.
Contact any references you are given, and don't take on any company that makes an excuse about giving them out. Think of some questions ahead of time, and ask the previous clients about their reliability, dealings and overall experience. You can even ask about the changes they were advised to make to the site, and if these affected visitors to the site or profitability of the company. Remember - this is an integral part of your business, and choosing a company that's going to raise your search engine status and ultimately your profits is an important decision.
Keywords: selecting a search engine optimization company, marketing campaign, keywords, cloaking, doorway pages, bridge pages.
Article by Tom Bishop of Web Traffic Blaze. Your source for highly qualified low cost internet leads. Full details here: http://www.webtrafficblaze.com/
A Search engine optimization company works on watching and optimizing the position of your search engine results. They can be a great asset to your company by providing their knowledge and expertise in this area. Before you hire a company, it's crucial to know what to look for.
One factor is the company's way of raising the popularity of your search engines. Any company that uses cloaked, doorway or bridge pages should not be used. This could lead to your website being removed from the index, or at least harshly fined as it greatly goes against most policies. A cloaked page is what it sounds like - a hidden page that comes up when a search engine spider finds it. A search engine spider is a program that detects and indexes pages on a search engine. If it finds the information it is looking for - legitimately or illegitimately - the pages ratings are boosted. Doorway and bridge pages are similar, but they are usually on a different server that sends visitors to one page and the spider to another.
Doorway or bridge pages are similar, but are found on a separate server. A cloaked page is one that is hidden from visitors to your site, and will recognize a search engine spider - a program that recognizes and indexes web pages. The spider goes to the hidden page, reading the information it needs and then falsely raising the position of the search engine. Companies like Google - one of the biggest search engines there is - removes any website from its index if they find out that cloaked pages are being used.
You need a written guarantee that the company will not work with other competitors, as occasionally some will sell their services to others based on the effectiveness of your optimization. This will only undermine the success of your campaign.
The most important thing to consider is the company's past. Check into their answers to verify their results. Get specific - which search engines have they optimized effectively? Get a report from previous clients. It should show good search engine positions on popular search engines with a variety of keywords. Another place to check is www.searchenginewatch.com/article.php/2156451. This rates the effectiveness of keywords on search engines, which is useful because the popularity can change depending on where you look on the Internet.
Let's face it - money is always a consideration. In this case it looking for a bargain shouldn't be the reason you choose a company. If your company doesn't have the funds, you should give it some time. It can sometimes be possible to find a more affordable company by looking at newer businesses, but get references from them too! Don't assume that it will be okay and jump in.
Contact any references you are given, and don't take on any company that makes an excuse about giving them out. Think of some questions ahead of time, and ask the previous clients about their reliability, dealings and overall experience. You can even ask about the changes they were advised to make to the site, and if these affected visitors to the site or profitability of the company. Remember - this is an integral part of your business, and choosing a company that's going to raise your search engine status and ultimately your profits is an important decision.
Keywords: selecting a search engine optimization company, marketing campaign, keywords, cloaking, doorway pages, bridge pages.
Article by Tom Bishop of Web Traffic Blaze. Your source for highly qualified low cost internet leads. Full details here: http://www.webtrafficblaze.com/
Building An Explosive Mailing List
by: Joe Terceira
Building a mailing list is essential to any business regardless of how they operate. Both online and offline businesses strive to grow there customer lists as big as possible. You see, when you have a list you can easily sell new products all the time. It's as easy as sending out an email blast and just like that, you have potentially earned hundreds even thousands of dollars overnight.
But building a customer list takes a lot of work and persistence. It is not something that can be done overnight and sometimes takes even years. I have been operating an online business for over 3 years and just had my online email list reach 100,000 people. My offline list is in excess of over 2 million but once again that took me over 10 years to grow.
You also need a proven system or marketing plan that you can use to grow your lists. I spent 1 year setting up a system that now brings in over 10,000 new emails addresses every month. There are many other ways as well. You can host a FFA, join a free viral program, start a newsletter or ezine, give out a free ebook/free report, or even spend money for lists. The key is having a auto-responder or group mailer that has a easy import and unsubscribe feature. You should set this up with all your marketing tools this way your efforts aren't wasted.
Let me explain the ways above which are only a few methods out of thousands that you can use:
1) Hosting An FFA
FFA stands for Free For All. It is normally a links page where other business people post there websites in hopes of getting free advertising for there products or programs. I'm sure you have tried this as well. This has been proven time and time again to be a waste of time. The only guarantee you get is that your email box will be full of sales messages from the owners of these FFA's. That is the key. You need to own an FFA in order to see results and grow your lists. Every time someone posts there link to your FFA, they automatically receive your pre-written sales messages to the email address they provide. This is what we call reverse marketing and it is responsible for millions and millions of dollars, of products and services sold on the internet today. There are a few companies out there that you can join that allows you to send your messages to around 50,000 people a month. Just do a search!
2) Viral Program
A viral program is a marketing tool that encourages people to pass along a marketing message to as many people as possible. The definition of viral marketing is promoting information or products that other people are compelled to give to other friends, colleagues and family. By definition viral marketing is a way to promote a service or product successfully. When done effectively one person will pass it on to several people who in turn will pass it on to several other people. This is what makes viral marketing so effective. For example, let me use an e-book that I wrote. If I forward that e-book to 10 people, who in turn forwarded that e-book to another 10 people. One hundred people have read that e-book. Now if it's forwarded that same way just four more times ONE MILLION PEOPLE have now read that same e-book. There are millions of viral programs out there that can really help you in growing your lists.
3) Newsletter/Ezine
Starting a newsletter or ezine is a great idea as well. The only problem is you need good quality material to send to your clients. You need free tools, articles, reports, e-books, and anything else you can find that really promotes others to join your lists for free. If people feel like you can supply them with great quality material, they will join your lists guaranteed. You can also run feature articles on some of your members and there businesses this way they feel like they are getting free advertising. With an ezine, once you grow it big enough and establish a good relationship with your clients, you can even charge to run solo ads. This is another source of revenue. Some people make a living on the internet just operating there ezines. Takes a lot of work but well worth it!
4) Free E-book or Report
This is a fantastic way to grow your lists. By giving away something that's free that everyone has use for, you almost instantly ensure your success in growing your lists. There are hundreds of thousands of e-books and reports you can give out for free to all your website visitors in order to get them into your lists. This has been proven to be an incredible marketing tool and will consistently bring you new clients in the thousands every week. I have created an amazing report that you can use for free if you decide to. You can get more information below! Make sure you have this method integrated into all your marketing and advertising efforts.!
5) Spending money to buy lists is the easiest method but it can prove to be very costly. And being the easiest doesn't necessarily guarantee results either. I wouldn't advise this method only because there are so many ways you can build a huge list even for free. If you become that desperate I guess you can try this method. I have gotten mixed reactions from people I have spoken to about this method. Some people it works for and others it doesn't. So you assume all the risk if you decide to go this route!
Once again, the most important aspect to your business like any other business is growing a list. This is vital to your success both short and long term. Make sure your efforts revolve around this at all times. You don't want to lose any potential future customers.
Thank you very much for taking the time to read this article. Hopefully you use this information to your advantage.
Publishing Permission Statement:
This article may be freely published in your newsletter, ezine, magazine, website, or in your e-Book, so long as you keep my byline and resource box intact with a clickable link back to http://www.freewebs.com/ferrari669/index.htm
Joe Terceira is the creator of "Secrets To Creating Wealth On The Internet" http://www.freewebs.com/ferrari669/index.htm.
It is a free Report designed to help all internet business people with there marketing, promotion, and advertising efforts online. "Secrets To Creating Wealth On The Internet" provides valuable information and techniques on how to generate over 1,000,000 website visitors and earn over $20,000/month while doing it all for free. You can also give the Report away for free to generate massive website visitors. Visit the website to get your free copy!
Building a mailing list is essential to any business regardless of how they operate. Both online and offline businesses strive to grow there customer lists as big as possible. You see, when you have a list you can easily sell new products all the time. It's as easy as sending out an email blast and just like that, you have potentially earned hundreds even thousands of dollars overnight.
But building a customer list takes a lot of work and persistence. It is not something that can be done overnight and sometimes takes even years. I have been operating an online business for over 3 years and just had my online email list reach 100,000 people. My offline list is in excess of over 2 million but once again that took me over 10 years to grow.
You also need a proven system or marketing plan that you can use to grow your lists. I spent 1 year setting up a system that now brings in over 10,000 new emails addresses every month. There are many other ways as well. You can host a FFA, join a free viral program, start a newsletter or ezine, give out a free ebook/free report, or even spend money for lists. The key is having a auto-responder or group mailer that has a easy import and unsubscribe feature. You should set this up with all your marketing tools this way your efforts aren't wasted.
Let me explain the ways above which are only a few methods out of thousands that you can use:
1) Hosting An FFA
FFA stands for Free For All. It is normally a links page where other business people post there websites in hopes of getting free advertising for there products or programs. I'm sure you have tried this as well. This has been proven time and time again to be a waste of time. The only guarantee you get is that your email box will be full of sales messages from the owners of these FFA's. That is the key. You need to own an FFA in order to see results and grow your lists. Every time someone posts there link to your FFA, they automatically receive your pre-written sales messages to the email address they provide. This is what we call reverse marketing and it is responsible for millions and millions of dollars, of products and services sold on the internet today. There are a few companies out there that you can join that allows you to send your messages to around 50,000 people a month. Just do a search!
2) Viral Program
A viral program is a marketing tool that encourages people to pass along a marketing message to as many people as possible. The definition of viral marketing is promoting information or products that other people are compelled to give to other friends, colleagues and family. By definition viral marketing is a way to promote a service or product successfully. When done effectively one person will pass it on to several people who in turn will pass it on to several other people. This is what makes viral marketing so effective. For example, let me use an e-book that I wrote. If I forward that e-book to 10 people, who in turn forwarded that e-book to another 10 people. One hundred people have read that e-book. Now if it's forwarded that same way just four more times ONE MILLION PEOPLE have now read that same e-book. There are millions of viral programs out there that can really help you in growing your lists.
3) Newsletter/Ezine
Starting a newsletter or ezine is a great idea as well. The only problem is you need good quality material to send to your clients. You need free tools, articles, reports, e-books, and anything else you can find that really promotes others to join your lists for free. If people feel like you can supply them with great quality material, they will join your lists guaranteed. You can also run feature articles on some of your members and there businesses this way they feel like they are getting free advertising. With an ezine, once you grow it big enough and establish a good relationship with your clients, you can even charge to run solo ads. This is another source of revenue. Some people make a living on the internet just operating there ezines. Takes a lot of work but well worth it!
4) Free E-book or Report
This is a fantastic way to grow your lists. By giving away something that's free that everyone has use for, you almost instantly ensure your success in growing your lists. There are hundreds of thousands of e-books and reports you can give out for free to all your website visitors in order to get them into your lists. This has been proven to be an incredible marketing tool and will consistently bring you new clients in the thousands every week. I have created an amazing report that you can use for free if you decide to. You can get more information below! Make sure you have this method integrated into all your marketing and advertising efforts.!
5) Spending money to buy lists is the easiest method but it can prove to be very costly. And being the easiest doesn't necessarily guarantee results either. I wouldn't advise this method only because there are so many ways you can build a huge list even for free. If you become that desperate I guess you can try this method. I have gotten mixed reactions from people I have spoken to about this method. Some people it works for and others it doesn't. So you assume all the risk if you decide to go this route!
Once again, the most important aspect to your business like any other business is growing a list. This is vital to your success both short and long term. Make sure your efforts revolve around this at all times. You don't want to lose any potential future customers.
Thank you very much for taking the time to read this article. Hopefully you use this information to your advantage.
Publishing Permission Statement:
This article may be freely published in your newsletter, ezine, magazine, website, or in your e-Book, so long as you keep my byline and resource box intact with a clickable link back to http://www.freewebs.com/ferrari669/index.htm
Joe Terceira is the creator of "Secrets To Creating Wealth On The Internet" http://www.freewebs.com/ferrari669/index.htm.
It is a free Report designed to help all internet business people with there marketing, promotion, and advertising efforts online. "Secrets To Creating Wealth On The Internet" provides valuable information and techniques on how to generate over 1,000,000 website visitors and earn over $20,000/month while doing it all for free. You can also give the Report away for free to generate massive website visitors. Visit the website to get your free copy!
Resource Box Rules: Winning Tactics
by: Beth Scott
Let's face it people use articles to send traffic to their websites. But if their resource box is lousy and not worded right they will get minimal, if any traffic. Thats a fact.
“So,” you ask, “what kind of resource box do I need?”
You need a resource box that is attention grabbing, heart stopping, world jolting.... Okay, so maybe thats a wee bit of an exaggeration!
What you really need is a resource box that is short and snappy that asks or tells your prospective customer to take action.
You shouldn’t make your resource box (also called an Author’s Bio, About The Author, etc...) very long. You don’t want to bore your reader with all the details of your writing career.
Sorry to sound so harsh but on the internet people want to be entertained and enlightened. They will only read what interests them.
If your article is informative and page scrolling (as opposed to page turning) then you will get a lot of people to read it, but if you lose them at the start or halfway through your resource box, you won’t be able to convert them into traffic or buyers. Why??
Simply because they will never reach any link you provide them with, they will close the page and go on to read a different article.
You can’t afford to let this happen!
So here's what you do about it. You keep your resource box at a maximum of 5 lines long. You tell them to visit your site for more information on that subject or to opt in for their free newsletter or report.
You give them an action to take. Because as surely as you aren’t specific about what it is that you want them to do next, they definitely won’t do what you want them to.
So unless your resource box grabs them with the same intensity as your article you can kiss those prospective buyers goodbye!
Another common mistake made by newbie writers is to not make their website link an active one. This can happen when you just type www.mysite.com, instead of putting http://www.mysite.com, or whatever the full address is.
In most cases people are not going to bother to take the time to copy and paste an inactive link to visit your site.
So again make sure as much as you can that your link is working. It’s true that some article databases don’t provide this feature, but the majority of the article databases do.
Try going to the article site you posted your article on, as a browser instead of logging into your writer’s account. Find your article and test the link in your resource box to see if it works.
In conclusion I guess the best way to show you what I mean is to give an example. So be sure to read my resource box below ;-)
Beth Scott
For the best way to profit online and drive targeted cash-in-hand traffic to your website using articles go to http://apt-publishing.org/ArticleAnnouncer/. This method works like crazy! You’re reading this aren’t you?
BethScott@htcomp.net
Let's face it people use articles to send traffic to their websites. But if their resource box is lousy and not worded right they will get minimal, if any traffic. Thats a fact.
“So,” you ask, “what kind of resource box do I need?”
You need a resource box that is attention grabbing, heart stopping, world jolting.... Okay, so maybe thats a wee bit of an exaggeration!
What you really need is a resource box that is short and snappy that asks or tells your prospective customer to take action.
You shouldn’t make your resource box (also called an Author’s Bio, About The Author, etc...) very long. You don’t want to bore your reader with all the details of your writing career.
Sorry to sound so harsh but on the internet people want to be entertained and enlightened. They will only read what interests them.
If your article is informative and page scrolling (as opposed to page turning) then you will get a lot of people to read it, but if you lose them at the start or halfway through your resource box, you won’t be able to convert them into traffic or buyers. Why??
Simply because they will never reach any link you provide them with, they will close the page and go on to read a different article.
You can’t afford to let this happen!
So here's what you do about it. You keep your resource box at a maximum of 5 lines long. You tell them to visit your site for more information on that subject or to opt in for their free newsletter or report.
You give them an action to take. Because as surely as you aren’t specific about what it is that you want them to do next, they definitely won’t do what you want them to.
So unless your resource box grabs them with the same intensity as your article you can kiss those prospective buyers goodbye!
Another common mistake made by newbie writers is to not make their website link an active one. This can happen when you just type www.mysite.com, instead of putting http://www.mysite.com, or whatever the full address is.
In most cases people are not going to bother to take the time to copy and paste an inactive link to visit your site.
So again make sure as much as you can that your link is working. It’s true that some article databases don’t provide this feature, but the majority of the article databases do.
Try going to the article site you posted your article on, as a browser instead of logging into your writer’s account. Find your article and test the link in your resource box to see if it works.
In conclusion I guess the best way to show you what I mean is to give an example. So be sure to read my resource box below ;-)
Beth Scott
For the best way to profit online and drive targeted cash-in-hand traffic to your website using articles go to http://apt-publishing.org/ArticleAnnouncer/. This method works like crazy! You’re reading this aren’t you?
BethScott@htcomp.net
10 Things You Can Do To Sell (A Lot Of) Ads On Your Website
by: Andrew Wroblewski
Here are (10) easy to implement ideas to increase ad sales on your website:
1. Offer discounts to advertisers who spend more money or purchase a larger volume of ads.
2. Offer your advertisers a free incentive or bonus if they renew their ads. It might be something like "purchase 11 months
and get the 12th free. You could also offer them a copy of a product you might be selling if they renew their current contract term.
3. You just don't have to sell add space at the top or bottom of your pages or even in the left/right hand columns, you can sell space right smack dab in the middle of the page and have your page text "wrap around" the ad.
4. You can sell a lot more ads if you re-write some of the content of your pages to reference their particular product.
5. Offer potential ad customers free or additional listings on other parts of your site when they purchase regular ad space.
6. You can offer an honest endorsement of your advertisers product, if they would be willing to supply you a copy to try out.
7. In addition to #6, offer to place your personal review or testimonial near their advertisement. This always acts like a magnet to draw visitors to the actual ad.
8. Dust off the P.T. Barnum in you and try offer special deals like "pay for two months upfront and get a third month at no charge" or "buy one get one free" or something similar to that. Use you creative mind!
9. If you website sells products that would be of interest to your potential advertisers, offer them (your product) as "signing" bonuses for signing on as an advertiser on your site.
10. Give advertisers your personal guarantee that if they don't receive a certain amount of exposures, clicks etc., that you will give them another months worth of ad space for free.
When not on his soapbox, Andrew Wroblewski is doing battle with the thousands of spyware programs that can affect you via his ant-spyware and spyware removal website: http://spyware.pcwash.com where you can get a free spyware scan of your computer system.
Here are (10) easy to implement ideas to increase ad sales on your website:
1. Offer discounts to advertisers who spend more money or purchase a larger volume of ads.
2. Offer your advertisers a free incentive or bonus if they renew their ads. It might be something like "purchase 11 months
and get the 12th free. You could also offer them a copy of a product you might be selling if they renew their current contract term.
3. You just don't have to sell add space at the top or bottom of your pages or even in the left/right hand columns, you can sell space right smack dab in the middle of the page and have your page text "wrap around" the ad.
4. You can sell a lot more ads if you re-write some of the content of your pages to reference their particular product.
5. Offer potential ad customers free or additional listings on other parts of your site when they purchase regular ad space.
6. You can offer an honest endorsement of your advertisers product, if they would be willing to supply you a copy to try out.
7. In addition to #6, offer to place your personal review or testimonial near their advertisement. This always acts like a magnet to draw visitors to the actual ad.
8. Dust off the P.T. Barnum in you and try offer special deals like "pay for two months upfront and get a third month at no charge" or "buy one get one free" or something similar to that. Use you creative mind!
9. If you website sells products that would be of interest to your potential advertisers, offer them (your product) as "signing" bonuses for signing on as an advertiser on your site.
10. Give advertisers your personal guarantee that if they don't receive a certain amount of exposures, clicks etc., that you will give them another months worth of ad space for free.
When not on his soapbox, Andrew Wroblewski is doing battle with the thousands of spyware programs that can affect you via his ant-spyware and spyware removal website: http://spyware.pcwash.com where you can get a free spyware scan of your computer system.
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